Open-Ended
Play United
A global tour to celebrate and promote the immense benefits of open-ended play, now uniting under the banner of Open-Ended Play United.
Why?
We’re on a vital mission to empower children worldwide by nurturing critical skills for their growth and development. Open-ended play is a catalyst for creativity, providing children with the freedom to explore boundless possibilities and think outside the box.
Together, we demonstrate how open-ended play enhances problem-solving abilities, encouraging kids to approach challenges flexibly and develop critical thinking skills.
What is Open-Ended Play?
Open-ended play is all about giving children the freedom to explore, create, and imagine without the constraints of structured outcomes. Unlike traditional toys, which often dictate how they should be used, open-ended toys like those from Waytoplay, Stapelstein, Grimms, Kapla, and BAVVIC offer limitless possibilities. These toys encourage children to think outside the box, fostering cognitive development, problem-solving skills, and creativity. By engaging in open-ended play, children learn to make their own rules, thus developing a sense of autonomy and confidence.
The Power of Collaboration
Open Ended Play United is not merely a business alliance; it is a movement that brings together leading brands from across Europe, each specializing in unique aspects of open-ended toys. From Waytoplay's flexible toy roads to Grimms' colorful wooden creations, each brand contributes its expertise and creativity to our collective effort. By collaborating, we amplify our reach and impact, creating synergies that benefit all stakeholders involved. For businesses, this means access to a broader market, shared marketing efforts, and a stronger, united front in promoting the importance of open-ended play.
